Our team defines who we are and how we work. Sphere PR is committed to investing in talented people, bringing us the innovation, enthusiasm and creativity needed to deliver the best results for our clients

Louise Roberts – Managing Director and principal client contact
More than 25 years in tech PR for major specialist PR agencies including Spectrum, Insight Marketing, Bell Pottinger, Brodeur (now Ketchum) and in-house for British Telecom. Clients: SYSPRO, MOVUS, SEMrush, RingCentral, Yubico, Certus, NETSCOUT, Arbor Networks, Oakton, PeopleSoft, Google, SAP, Cisco, Intel, Symantec, IBM, Cognos, EMC, VMWare, HP, Fujitsu, Seagate, Cashfac and Concur.

Gary Thomas – Director
With a career in project management and events management, his specialist knowledge has been acquired with ASM Global, AEG Ogden, Infrastructure NSW, IBM, ICC Sydney, StageRig, Brisbane International Convention Centre and National Semiconductors. He provides invaluable strategic guidance and business advice to the PR team and our MD.

Catherine Hollyman – Senior Counsel & Strategic Communications Expert
20 years in tech PR and now a specialist in strategic communications and crisis PR that is available for special projects with our clients on request. Senior PR experience with PR agencies, Sphere PR, Text 100, Agent 25, Hill and Knowlton and Golly Slater. Clients: IBM, Optus, Google, Arbor, Certus, Workshare, MediaCom and Voyager.

Sonia Morris - Senior Account Director
More than 20 years in media/PR and our media expert. Senior PR experience with tech agencies Sphere PR, Lewis Global Communications, Hill & Knowlton (now H&K Strategies), and PPR for clients: SEMrush, RingCentral, Yubico, Denver, SYSPRO, MOVUS, Tuned Global, PayPal, Western Union, eBay, Qlik, Equinix and Unit4. Marcomms/consumer clients have included Porsche, Etihad Airways, Emirates Airline, Airbnb, Amobee and Nikon. Sonia has also worked in publishing and broadcast media.

Victoria McClelland-Fletcher, Account Director
21 years in PR, 7 years with Sphere PR, including tech agencies, Text 100 and Watterson. Clients: IBM, McAfee, Adobe, AAPT, Verisign, Mitsubishi Electric, Nortel, Netgear, Cincom, SYSPRO, Yubico, Oakton, RingCentral, NETSCOUT, Arbor, Workshare, Reactive, Tuned Global, MediaCom and Certus.


We move our clients out of the pure media Sphere of Influence by using clever communications strategies that succeed in today’s digitally transformed world. The secret to our success is that we focus on the results and we always deliver on our promises.