Who We Are

Our Philosophy

We move our clients out of the pure media Sphere of Influence by using clever communications strategies that succeed in today’s digitally transformed world. The secret to our success is that we focus on the results and we always deliver on our promises.


Our Leadership Team

Our team defines who we are and how we work. Sphere PR is committed to investing in talented people, bringing us the innovation, enthusiasm and creativity needed to deliver the best results for our clients


Managing Director and principal client contactLouise Roberts

More than 25 years in tech PR for major specialist PR agencies including Spectrum, Insight Marketing, Bell Pottinger, Brodeur (now Ketchum) and in-house for British Telecom. Clients: SYSPRO, MOVUS, SEMrush, RingCentral, Yubico, Certus, NETSCOUT, Arbor Networks, Oakton, PeopleSoft, Google, SAP, Cisco, Intel, Symantec, IBM, Cognos, EMC, VMWare, HP, Fujitsu, Seagate, Cashfac and Concur.

DirectorGary Thomas

With a career in project management and events management, his specialist knowledge has been acquired with ASM Global, AEG Ogden, Infrastructure NSW, IBM, ICC Sydney, StageRig, Brisbane International Convention Centre and National Semiconductors. He provides invaluable strategic guidance and business advice to the PR team and our MD.

Senior Account DirectorSonia Morris

More than 20 years in media/PR and our media expert. Senior PR experience with tech agencies Sphere PR, Lewis Global Communications, Hill & Knowlton (now H&K Strategies), and PPR for clients: SEMrush, RingCentral, Yubico, Denver, SYSPRO, MOVUS, Tuned Global, PayPal, Western Union, eBay, Qlik, Equinix and Unit4. Marcomms/consumer clients have included Porsche, Etihad Airways, Emirates Airline, Airbnb, Amobee and Nikon. Sonia has also worked in publishing and broadcast media.