What We Think

In recent years, technology vendors have faced economic uncertainty, declining investment, and increasing pressure to do more with less. Many have responded with aggressive cost-cutting measures, including marketing and public relations budget reductions. While these strategies may have provided short-term financial relief, many tech companies now realise they have cut as far back as possible, […]

The world of public relations is evolving rapidly and as we head into 2025, tech PR agencies need to stay ahead of emerging trends to remain competitive. From AI-powered communications to the growing importance of authenticity, here are the key PR trends shaping the industry in 2025. 1. AI-driven PR strategies Artificial intelligence (AI) is

Data is being used in nearly every facet of society today, and so it should come as no surprise that data is a big part of a modern public relations (PR) businesses’ digital marketing strategy. Gone are the days when PR agencies would be expected to measure column inches to report to a client how

In today’s fast-moving world, reputation is everything. The Internet makes it easier than ever for a brand’s reputation to change in a flash. You cannot always buy a good reputation. But with hard work, due vigilance, and some care, you can easily maintain your brand’s online reputation. These five tips won’t fix all online reputation

While it might appear like the term “influencer PR” is the latest trend right now, it is actually one of the oldest forms of PR in the world. In fact, you can even trace the origin of this powerful PR tactic all the way back to the 18th century when vendors and businesses would proudly display

Most technology hardware and electronics suppliers rely on a multitude of components that are sourced from China and the impact of the ongoing trade war between the two super-powers means that electronics, mobile phones, PCs will undoubtedly have to increase in price, otherwise, the impact will be lower profits and job losses. The real concern

Keeping your (social) distance will present new challenges as employers & businesses try to ensure everything is clean Tomorrow’s customer is likely to be poorer, quite nervous and obsessed with social distancing and hygiene. So, when the shops, cafes, restaurants and gyms can finally reopen, clients are likely to expect more regular cleaning to be

Our new address from today is Suite 703, Level 7, The Trust Building, 155 King Street, Sydney, NSW, 2000, Australia. Our phone number remains the same, +61 (0)2 8065 0304. The Trust Building was the home of the Daily Telegraph newspaper. Its Interwar Commercial Palazzo style design reflects the influences of both the Beaux-Arts and