Case Study

How Sphere PR helped OneAdvanced

Driving High-Impact Media Engagement at the TechLeaders event

Sphere PR secured a sought-after invite-only opportunity for OneAdvanced at TechLeaders, attended by 27 leading ANZ technology journalists and analysts alongside key industry stakeholders. Through strategic networking, targeted interviews and media roundtables OneAdvanced effectively positioned itself as a thought leader in the evolving tech landscape.

Objective

Maximise media exposure and industry influence for OneAdvanced at a premier technology thought leadership event.

Approach

Invitation only opportunity for OneAdvanced to meet leading ANZ technology journalists and analysts for strategic networking, interviews and roundtables.

Results

Delivered a measurable impact for OneAdvanced, amplifying its industry presence and ensuring ongoing media visibility.

Key Achievements

Sphere PR’s strategic media engagement at TechLeaders delivered a measurable impact for OneAdvanced, amplifying its industry presence and ensuring ongoing media visibility. This case study exemplifies Sphere PR’s expertise in securing high-value media exposure through targeted PR strategies and media and analyst networking.

Exclusive Media Access

Sphere PR organised OneAdvanced’s attendance at the AWS welcome dinner and facilitated introductions to all the key tech media.

Targeted Media Roundtables

OneAdvanced’s spokesperson engaged in high-impact discussions with all participating journalists at a speed networking session.

One-on-One Media Interviews

Sphere secured exclusive interviews with leading tech journalists from the AFR, Mi3, Digital Nation, Innovation Aus, and ITWire, resulting in high-level online and print coverage and additional opportunities.

Australian Financial Review (AFR)

Inclusion in an article discussing investment challenges in the tech sector and how OneAdvanced had acquired several Australian software companies.

Hiring a PR agency located more than 10,500 miles from corporate headquarters is a daunting task. Imagine my relief to have found an amazing partner for more than a dozen years. Sphere PR, Louise, and her team were that partner. They always provided excellent advice and counsel, on the market, and on the news value of what we had to say. Sphere PR quickly became a member of our team as if they were located down the hall. Could not ask for a better partner.